2025-2026
What is Vital? It's a project focusing on the creation of a visual system for a brand, encompassing typography, color palette, and layout principles. The goal is to establish a cohesive and distinctive identity that can be applied across various media and platforms, ensuring consistency and recognition for the brand.
The design process for Vital involved a comprehensive exploration of visual elements, including typography, color schemes, and layout structures. The goal was to create a cohesive and visually striking identity that effectively communicates the brand's essence and values. Through iterative design and refinement, the final visual system was crafted to ensure consistency and impact across all applications.
Inter
Playfair Display
