UIX Design & Branding
User Interface, User Experience,
Branding, Figma,
Visual identity
2023-2024
Wfp is a project that I started in late 2023 as a personal challenge to create a comprehensive UI/UX design and branding for a Academy of Fine Arts in Cracow. The goal was to explore the process of designing a cohesive visual identity and user experience from scratch, while also creating a concept that will help future applicants to simplify the process of applying to the academy.
Starting from the research phase, conducted a thorough analysis of the academy's current branding and user experience, as well as the needs and preferences of the target audience. This involved gathering feedback from current students and my own experience during the application process. Based on this research, I developed a comprehensive design strategy that included a new logotype, color palette, typography, and visual elements that would create a cohesive and modern look for the academy. I also created wireframes and prototypes for the website and mobile app, focusing on improving the user experience and making it easier for applicants to navigate the application process.
Inter
Italiana
